Programa Mama promotes maternal-infant health in rural areas of Ayacucho and Lambayeque. Pregnant women and mothers of children up to 3 years-old subscribe to receive weekly text messages with healthcare advice that is specific to their week of gestation, or the age of their children. Help Peru helps fund the program.
This initiative has improved the amount of institutionalized babies’ deliveries, as well as the rate of vaccinations in these departments. During 2020, the program shifted most of its messages to promote a better understanding of Covid-19 and how to prevent it.
For more information please visit www.mama.org.pe.